Last Updated: June 15, 2026

At Forma Pottery Studio ("Forma," "we," "our," or "us"), we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, sign up for emails, book classes, purchase memberships, or otherwise interact with us.

By using our website or services, you agree to the practices described in this Privacy Policy.

1. Information We Collect

We may collect the following types of information:

Personal Information

Information you voluntarily provide, including:

• Name

• Email address

• Phone number

• Billing address

• Payment information

• Emergency contact information (when applicable)

• Information submitted through forms, waitlists, or membership applications

Usage Information

We may automatically collect certain information about your use of our website, including:

• IP address

• Browser type

• Device information

• Pages visited

• Date and time of visits

• Referring websites

This information helps us improve our website and services.

2. How We Use Your Information

We use your information to:

• Process bookings, memberships, and purchases

• Communicate about classes, events, and studio updates

• Respond to inquiries and customer service requests

• Send newsletters and marketing emails (you may unsubscribe at any time)

• Improve our website and studio offerings

• Maintain studio safety and operations

• Comply with legal obligations

3. Payment Processing

Payments made through our website may be processed by third-party payment providers. Forma does not store full credit card information on our servers.

Please review the privacy policies of any payment processors used through our booking platform.

4. Email Communications

If you sign up for our newsletter or join a waitlist, we may send you updates about classes, memberships, workshops, and studio news.

You may unsubscribe from marketing emails at any time by clicking the unsubscribe link included in our emails.

Transactional emails related to bookings, memberships, or purchases may still be sent as necessary.

5. Sharing Your Information

We do not sell or rent your personal information.

We may share information with trusted third-party service providers who help us operate our business, including:

• Booking and scheduling platforms

• Payment processors

• Email marketing services

• Website hosting providers

These providers only receive information necessary to perform services on our behalf.

We may also disclose information if required by law or to protect our rights, safety, or property.

6. Cookies & Analytics

Our website may use cookies and similar technologies to improve functionality and understand how visitors use our site.

We may use analytics services to collect information about website traffic and usage patterns.

You can adjust your browser settings to refuse cookies, though some features of the site may not function properly.

7. Data Security

We take reasonable measures to protect your personal information. However, no method of internet transmission or electronic storage is completely secure, and we cannot guarantee absolute security.

8. Children's Privacy

Our website is not directed toward children under the age of 13. We do not knowingly collect personal information from children without parental consent.

For children's classes or programs, parents or guardians may provide information on behalf of minors.

9. California Privacy Rights

California residents may have certain rights regarding their personal information under applicable California law, including the right to request access to or deletion of personal information, subject to certain exceptions.

To make a privacy-related request, please contact us using the information below.

10. Third-Party Links

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices or content of those third parties.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.

12. Contact Us

If you have any questions about this Privacy Policy or how we handle your information, please contact us:

Forma Pottery Studio
100 Coombs St, #31
Napa, California, 94559
Email: hello@formanapa.com